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Hearing Care is Health Care
San Angelo: 325-949-8351 • Abilene: 325-690-4070 • Sweetwater: 325-219-4503

ATTENTION: This will be the most important information you will ever read about hearing loss, cognition, and taking control of noisy situations.

The Secret to
Improved Hearing
Begins With Your


A Breakthrough Concept For
Those Struggling with Clarity.

If you knew there was a better way to hear, would you want to know about it?

Have you ever thought “is it that I can’t hear or that I don’t understand what people are saying?”

If your brain is not getting the right sounds to work with, it takes intense effort to create meaning. With BrainHearing™ the brain gets access to the full soundscape, allowing it to focus on the most relevant sound sources. BrainHearing is not about technology or product features. It´s about the fundamental understanding of how hearing works – and how your brain makes sense of sound.

Now you can stop struggling to hear – even in noise!

You hear with your brain, not with your ears. Hearing, and especially speech understanding, is a cognitive process, not a mechanical one.

The ears receive sounds and it is in the brain that they are processed to give meaning to you. And whenever there are missing sounds, the brain tries to fill the gap – an often difficult and exhausting process. Good hearing isn’t simply a question of making sounds loud enough. It’s about helping your brain understand the sounds you hear. That’s why we’ve moved from an “ear first” to a “brain first” approach to hearing.

The Four Secrets of BrainHearing™ Transform the way You Hear

BrainHearing(™) is designed to support your brain in doing all of this:

  1. Orient according to position of sounds, using both ears

  2. Separate sound sources

  3. Focus on what`s important

  4. Recognize what each sound is and make sense of it

All of this happens simultaneously in the brain.
BrainHearing(™) technology helps the brain transform the sounds of your life into meaning, while preserving the context around you. BrainHearing(™) is supported by a number of innovative features, in a wide variety of hearing aids in the Oticon product portfolio.

Which means for you?


Speech Guard E protects speech clarity and details for you to easily understand what is being said – even in noisy surroundings.

Speech Guard works to make the world and all its sounds as clear and distinct as possible. The technology provides clinically evidenced improvements to speech understanding in noisy situations and makes it easier to engage actively in conversations. It helps to reduce the effort required to understand speech and makes it easier for you to select and switch between conversation partners.


Spatial Sound supports your brain’s ability to locate where sounds are coming from so you can respond to conversations and sounds around you.

Our ability to precisely determine where sounds are coming from can be crucial in everyday life. Your spatial hearing helps you take appropriate action when sounds come from different directions and sources, by either moving to safety or turning your head to optimise hearing conditions. Spatial Sound helps you use the differences in sound at the two ears to create the auditory world around us. This makes it easier to orientate and locate the sounds around you.


Soft Speech Booster enriches and increases the amount of details in soft speech while maintaining a high level of sound quality.

Making sense of soft sounds is an important part of making sense of a listening situation – moreover, they provide the details for understanding of soft speech. Soft Speech Booster improves soft speech understanding by up to 20% and opens the way for achieving even greater satisfaction. With the Inium Sense processor, you get more gain (hearing aid amplification) on soft speech enriching delicate moments and private conversations without compromising feedback and sound quality.

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